With the newest technological advances in the battery field, it’s critical to gain the First Mover Advantage (FMA). In the automotive segment alone, there’s a shift to the high-tech equipment such as Enhanced Flooded Battery (EFB) and Absorbent Glass Mat (AGM) batteries for Start-Stop applications. If you get into the market late, you miss out on many customers that want this technology now.
What is the First Mover Advantage?
FMA helps companies gain an advantage in the market segment. The first mover strategy allows one company to excel above its competitors because it has technological leadership or was the first to purchase the resources.
When you have control of the resources, you are rewarded with a monopoly-like status and insane profit margins. The trick is to capitalize on your first-mover status so your competition doesn’t come in and take over the automotive battery market. If you delay, someone else will quickly become the First Mover instead.
Benefits to the First Mover Advantage
Above all, you’ll gain technological leadership in the battery field. With our new and innovative products, you’ll be ahead of other companies in the field that are investing their time in research and development. We’ve already done the work and have the products ready for you. Aside from that, we continue to heavily invest in our R&D team to build better batteries for the future.
We put our money in workforce mobility, technical communication, research publication and reverse engineering, so you don’t have to. Offer your customers the latest, modern batteries so you can gain a market advantage.
Another benefit is that you save yourself money. By becoming a First Mover, you invest far less than those that come after you. Late participants have to spend more money to attract new customers away from your firm. You will have already established yourself as a leader and customers prefer to stick with the first brand they encounter.
If you provide your clients with high-quality automotive batteries, it will take a lot for them to go somewhere else. Not only is this true with your individual clients, but consider the benefit of having fleet customers. For these companies to switch providers, it costs them money they don’t want to spend. That’s why you need to be the First Buyer in the market offering them the latest batteries.
Finally, the First Mover Advantage allows you to gain your client's trust. As you provide them with quality batteries that last, they will trust you to provide other resources and products to them. This only further builds confidence and opens the door for you to make a larger profit. Consider all the different ways you can market to them once you have their business.
As a leader in the automotive battery field, we strive to make sure you always have access to the latest technologies. You can save yourself money by using us as your provider, and you know that we continually work to help you become more profitable and a leader in the industry. Allow us to be your automotive battery supplier and we will help you achieve your goals.
Give us a call so we can help you achieve all your automotive battery sales goals.
Whether you require the Sealed Maintenance Free, EFB or AGM type batteries, we will help you implement the latest technologies and innovations to take your business to the next level.